Everyone has things they’re really smart about. Most people understand that there are times it’s better to bring a professional in than attempt doing something they don’t understand or have the training or experience to accomplish. For example, I love my dog Daisy...
I’m a big fan of style guides and have been for my entire career. I think overall, they help organizations create a sense of professionalism and convey a uniformity that doesn’t jolt the reader with missteps. (You can find more of my general thoughts about style...
When we say that Solberg Creative does event planning, we don’t necessarily mean any kind of event. Fun as they are, we don’t plan birthday parties (largely because we don’t work with clowns. Or ponies). But if you’re looking for help with corporate or charity events,...
And, perhaps most importantly, we know when we’re not the experts. Why does that matter? Because we want to make sure all the work we do is accurate and reflects up-to-the-minute research and data. Especially in our work involving education, whether we’re educating...
If you live in the Upper Midwest, you’re probably all too familiar with the late winter/early spring additional season known as pothole season. Potholes occur for a number of reasons, but one of the most common is the winter/spring thaw/freeze cycle. It’s been...
The recent arrival of Valentine’s day reminded us of love and passion, and the different things we all love. So we thought this month we’d explore things that those of us at Solberg Creative love. While we’re all happily married, we thought we’d take a different...