Logo and Digital Marketing Designs

Client: Healthy Exchange by Jill Patton

Services provided: Creative direction and design of a logo and digital marketing materials

Jill Patton, a health and wellness journalist and functional-medicine certified health coach, created Healthy Exchange, a free online gathering where people can explore facets of well-being and learn to apply new skills in their lives. This project, which is part podcast and part group coaching experience, needed a brand identity and accompanying digital pieces to be used in its promotion. Jill wanted the brand to “feel balanced — passionate but not hyper; grounded but not stuck” and to have “a feeling of movement or mobility that’s dynamic without being fast-paced.” Her target audience is ambitious, heart-forward women who are leaders in their communities, their careers, and their families, and her goal is to help them “find ways to sustain the life they want to live.”